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The strength and depth of the tastes and flavours produced in East Anglia challenges all other regional food and drink hubs across the UK. The vast agricultural and farming areas alongside the proximity of the region to the North Sea ensures there is a significant wealth of ingredients to create some of the most amazing tastes and flavours for menus and shelves.

Starting out as a business-to-business model Local Flavours has since included the option of a direct route to the consumer for many producers, wanting to market their products outside of the wholesale arena.

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